Wild Card
For the last four weeks, I have been volunteering at the KZHE radio station in Magnolia Arkansas. This station plays classic country hits. I have loved volunteering here, and I love being on air. This is something that I was not originally used to. However, throughout my time here, I have analyzed lots of details around this station. Throughout this paper, I will be giving some PR suggestions about how they could potentially grow their brand. The first element that I noticed about the station were the times in which they have their shows. There are currently 2 live shows. They have a morning show every day Monday through Friday from 6-10 AM. They also have a live call-in show once a week at noon. Typically, because their most popular live show is in the morning, their target audience is people who wake up early. According to Huff Post, older people typically go to sleep earlier. This time is also very p...